So, as I see it "art" is twofold. There is the artistic experience of making, and the art experience of viewing. The ratio or import of each will vary. The correlation between the artist's experience and the viewer's experience may be incidental or profound. As a graphic designer, there is a wealth of experience as you work to make both concept and marketing goal work while combining a multitude of design and color theories. The result is a very transient artifact, that will most often not be appreciated for its aesthetics - even though they are the reason it works or not! The experience of making the ad may be profound to the designer, but [conscientiously] inconsequential to the viewer. While I may choose five different fabrics to make into a sweater and spend a lot of time making sure the textures and weights work together, the buyer may love the comfort and the fact it matches their new jeans. That does nothing to lessen my experience during the creation.
Some of my favorite forms of art are folk art or naive art or kids art. Art that is made because the artist had to get it out.
Tomorrow I will talk a bit more about that.
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